{"id":48,"date":"2016-08-11T16:51:56","date_gmt":"2016-08-11T16:51:56","guid":{"rendered":"https:\/\/riskylab.com\/blog\/?p=48"},"modified":"2016-08-12T05:42:47","modified_gmt":"2016-08-12T05:42:47","slug":"warbits-postmortem","status":"publish","type":"post","link":"https:\/\/riskylab.com\/blog\/warbits-postmortem\/","title":{"rendered":"Warbits Postmortem"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-01-1.png\" alt=\"postmortem blog-01\" width=\"768\" height=\"250\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-01-1.png 768w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-01-1-300x98.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<div>Warbits is a turn-based strategy for iOS developed by two highly motivated morons.<\/div>\n<div><a href=\"https:\/\/itunes.apple.com\/us\/app\/warbits\/id584927317?mt=8\">Warbits on iTunes &#8211; $3.99<\/a><\/div>\n<div><a href=\"https:\/\/riskylab.com\/warbits\/\">Warbits Website<\/a><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/App-Store-Screenshots_iPhone6-11.png\" alt=\"App-Store-Screenshots_iPhone6-11\" width=\"768\" height=\"432\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/App-Store-Screenshots_iPhone6-11.png 768w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/App-Store-Screenshots_iPhone6-11-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div>\n<div>\n<div>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><b>Warbits was a dumb idea.<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Despite the fact that Warbits worked out for us, it was a certified dumb idea. <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">That\u2019s not to say the idea wasn\u2019t worth <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">pursuing<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">, just that we could have made our <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">foray<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> into game development a little more graceful. <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">4 years and thousands in personal funding is a lot to risk for a niche strategy game launching on 1 platform. Our game did have an\u00a0under-served market, but it was a gargantuan task for us as first time game developers.<\/span> <span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">We were fortunate enough to get the Editor&#8217;s Choice nod and a 2 week feature on the App Store, <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">which we are forever grateful for, <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">but none of that was guaranteed. Thankfully, hard work and a ton of help from our friends allowed Warbits to become a very <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">significant achievement<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> in our lives.<\/span><\/div>\n<div>\n<hr \/>\n<\/div>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Stranger Danger.<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Risky Lab is the classic two man indie team<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> with a slight twist, <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">during the entire 4 years of development we had never met in person.\u00a0<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-03.png\" alt=\"postmortem blog-03\" width=\"769\" height=\"432\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-03.png 769w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-03-300x169.png 300w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-03-768x431.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/div>\n<\/div>\n<div><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">Joe Borghetti handles programming from the Boston, MA area and Reilly Stroope manages all things art out of Dallas, TX. We were introduced to each other through a small community forum of fellow tech and creative types<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">. <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">E<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">ventually connect<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">ing<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> over the desire to work on a mobile game<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">, <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">we began moonlighting our first project<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> in<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> early 2012. Shortly thereafter<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> (hah)<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> we completed and launched Warbits on April 14th of 2016.\u00a0<\/span><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Why Warbits?<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">It all started because we were tremendously<\/span> <span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">naive.<\/span> <span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">W<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">arbits was born out of the desire<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> to bring the magic of the Advance Wars series to a modern mobile platform. <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">A quick guilty pleasure to get under out belt. <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Easy right? Estimated completion time, 6 months. We soon found out that what makes the Wars series so incredible is th<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">e depth shrouded in its simple presentation. Advance Wars casts a long shadow.\u00a0<\/span><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>So how did you do it?<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">To create a product of the same standards with two people that have never worked on a single game before was laughable, but we gave it our best shot. What we lacked in experience we made up with time and tenacity. Deciding to keep our day jobs was probably the most important factor for Warbits . It slowed development considerably, but the first 2 years was spent figuring out how to make a game in the first place. It was way less stressful to approach it as more of a hobby than something we were betting our livelihood on. Coming home from work and shutting ourselves in our offices to work on Warbits became the routine. Communication began as an extremely long email chain but later transitioned to Google Hangouts, it was helpful to be in constant contact. Hangouts allowed us to quickly fire ideas at each other throughout the day, and we would frequently hop on voice calls as we worked in the evenings.\u00a0<\/span><\/div>\n<div>\n<hr \/>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><b>Development<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Language: Objective-C<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Engine: Cocos-2D<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Platform: Universal iOS<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-09.png\" alt=\"postmortem blog-09\" width=\"769\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-09.png 769w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-09-300x169.png 300w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-09-768x432.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/div>\n<div><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">It took 4 years to make Warbits. That\u2019s not to say it takes 4 years to make a game like Warbits, just that it took <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><i>us<\/i><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> 4 years. When you have an idea for a game, it helps to actually know how to make one. A good portion of our development time was spent learning new concepts like Object-oriented programming, sprite sheets and even git repositories.\u00a0<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-69\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-10.png\" alt=\"postmortem blog-10\" width=\"769\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-10.png 769w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-10-300x169.png 300w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-10-768x432.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/>\u00a0<span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">Our process started messy and meandering, but eventually filtered it down to a rather lean and productive system. Trello, Dropbox and Google Hangouts were our tools of choice. We tried various project management tools, but the heavy methodology often weighed us down. We didn\u2019t necessarily need the motivation or hyper-organization that other tools offered. We needed a place to collect our thoughts and act <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">on <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">them. In that way Trello served as the perfect virtual whiteboard, ever changing to meet the needs of what we wanted accomplish at that very moment.\u00a0<\/span><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><b>How much <\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>did this hobby <\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><b>cost?<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Joe and I split all costs 50\/50 with the exception of any equipment like laptops or mobile devices. Looking back, I feel like we were pretty frugal with our expenses.<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Freelancers<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> $11,029<\/span><\/div>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Sound Effects &amp; Music $2,395<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Announcement and Launch Trailer $1,650<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Level Design $1,060<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Backend Programming (Unused) $5600<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Map Editor (Unused) $324<\/span><\/li>\n<\/ul>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Apple Developer License<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> $396<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Dropbox Pro<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> $959<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Grand Total<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> $12,384<\/span><\/div>\n<div>(Joes fancy Macbook Pro $2,248 excluded from total)<\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>What went wrong?<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">As mentioned before, we should not have started with Warbits. The scope was too big, the mechanics were too complex. Absolutely everything we did was a grueling journey of trial and error.\u00a0<\/span><\/div>\n<div><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">Including a large financial investment in a complex backend system, before the full scope of our game was fleshed out. <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">If we had taken the time to start with some very small projects, we would have been much more confident and <\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">possibly even<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> made a better game in a shorter amount of time. Thinking back, just about every issue we ran into could be attributed to inexperience.<\/span> <span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Warbits could have easily been crowded out during a busy week and we&#8217;d be wallowing in self pity. You\u2019re better off being disappointed in a small project than devastated by a by a large scope all in game.<\/span><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Launch<\/b><\/span><\/span><\/div>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Launched Wednesday April 13th @ 6:00pm<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Worldwide release (English only)<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">$2.99 Launch sale, $3.99 regular price<\/span><\/li>\n<li><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">20 Mission campaign with online and local multiplayer<\/span><\/li>\n<\/ul>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">On the days leading up to our launch date we noticed that news for new iOS games had slowed to a trickle. We even heard some rumors that some app developers were asked to avoid launching that week. Needless to say this made us extremely nervous about our launch plans. The following morning we were greeted with the Apps for Earth campaign. All of the top promotional slots that would normally feature new apps and games had been replaced with apps that were contributing their proceeds to the World Wildlife Fund. Scrolling down the page revealed Warbits as Apple\u2019s Editors Choice, we were elated.<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-04-1.png\" alt=\"postmortem blog-04\" width=\"768\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-04-1.png 768w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-04-1-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Our theory is that the Apps for Earth event pushed back the launch dates of the large publishers and allowed Warbits to receive the Editors Choice for that week. As an added bonus, once the earth event ended, we were placed in the top banner and run as the Editors Choice for a second week. Doesn\u2019t get much better than that!<\/span><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Sales &amp; Reception<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">We developed a premium game in a niche category with unusual launch<\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> conditions<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">, so it\u2019s hard to compare our sales to other games. <\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Hopefully the following information can still provide some sort of meaningful insight.<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">So in the first two weeks of sales we made 87% of our total. Having that second week feature really helped our overall performance.\u00a0<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-06.png\" alt=\"postmortem blog-06\" width=\"769\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-06.png 769w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-06-300x169.png 300w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-06-768x432.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/div>\n<div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">As you can see from the chart, once the Apps for Earth promotion ended we were featured at the top of the app store and saw a sharp uptick. Our sales peaked on the first Friday after launch with an astonishing 5k units sold. It was really fun watching Warbits climb the iTunes charts despite it\u2019s $2.99 price point. Now that things have stabilized we sell about 1000 units a month.<\/span><\/div>\n<div><\/div>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>App Store Ranks Fri, April 15<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Units: <\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">5,290<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>US Overall:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> #15<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>US Games:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> #11<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>US Strategy:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> #3<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>US Adventure:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> #4<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Launch Week:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> 26k units<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>2nd Week:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> 19.5k units<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Lifetime: <\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">53.1k units<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Lifetime Sales:<\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"> $173k<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\"><b>Lifetime Proceeds: <\/b><\/span><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">$116k<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Blog and iTunes reviews were overwhelmingly positive!<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Despite sending out hundreds of personal emails we<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"> didn\u2019t get any response from some of the more mainstream gaming sites, but we did receive a lot of love from the mobile gaming community.\u00a0<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-05.png\" alt=\"postmortem blog-05\" width=\"769\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-05.png 769w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-05-300x169.png 300w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-05-768x432.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">We knew from the start that we couldn\u2019t please everyone. Reading negative reviews can be pretty depressing but some comments can reveal rare (or not so rare) bugs. We try to take everything in stride. Here are a few of the more amusing highlights.<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-55\" src=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-07.png\" alt=\"postmortem blog-07\" width=\"768\" height=\"433\" srcset=\"https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-07.png 768w, https:\/\/riskylab.com\/blog\/wp-content\/uploads\/2016\/08\/postmortem-blog-07-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div>\n<div>\n<hr \/>\n<div><span class=\"ace-all-bold-hthree\"><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\"><b>What went right?<\/b><\/span><\/span><\/div>\n<div><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znujemyz68zhz89zz80zokz83zxusktz122z74bkfsz69zz69zz122zuz84zz88zz76z\">We met a lot of interesting and passionate people. The outpouring of support from friends, players and other professionals in the industry was amazing. Our beta team was extremely helpful, and they stuck with us until the bitter end. \u00a0We learned a tremendous amount about the development and business of making games. I don\u2019t think we realized how difficult it was going into it, but the lessons learns will pay dividends in future projects. The response was overwhelming and has left us excited to begin a new project.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">We hope this was somewhat helpful! If anyone has any follow up questions feel free to ask in the comments or reach out to us directly.<\/span><\/div>\n<div>\n<hr \/>\n<\/div>\n<\/div>\n<div><b>Contact<\/b><\/div>\n<\/div>\n<div><\/div>\n<div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">Joseph Borghetti &amp; Reilly Stroope<\/span><\/div>\n<div><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">howdy@riskylab.com<\/span><\/div>\n<div><a href=\"https:\/\/twitter.com\/RiskyLab\"><span class=\" author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnlbwf5z85zgz87zcpz76zz84zz78zk4z66zez76zuz82z8bz85zynfrz65z5\">@riskylab<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Warbits is a turn-based strategy for iOS developed by two highly motivated morons. Warbits on iTunes &#8211; $3.99 Warbits Website Warbits was a dumb idea. Despite the fact that Warbits worked out for us, it was a certified dumb idea. That\u2019s not to say the idea wasn\u2019t worth pursuing, just that we could have made<a class=\"read-more\" href=\"https:\/\/riskylab.com\/blog\/warbits-postmortem\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-warbits"],"_links":{"self":[{"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":10,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions\/72"}],"wp:attachment":[{"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskylab.com\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}